LUQMAN ALTAROUTI

Led comprehensive marketing and communication strategies for Raqtan Group, focusing on content optimization, brand voice development, and performance analysis.

• Developed and executed comprehensive content strategies, aligning with local cultural values and community expectations to enhance brand resonance across Saudi and Gulf audiences.
• Led content creation and optimization across multiple platforms, implementing data-driven strategies that resulted in a 40% increase in organic traffic.
• Optimized Google Ads campaigns, achieving a 40% reduction in Cost-Per-Click (CPC) while maximizing campaign effectiveness.
• Drove significant social media growth for e-commerce brands, increasing reach from 25,000 to over 2 million per quarter on Instagram and TikTok.
• Collaborated cross-functionally to ensure content alignment with business objectives and cultural values, tracking KPIs to measure campaign effectiveness and identify areas for improvement.

Managed marketing and communication initiatives for Raqtan Group's coffee division, focusing on brand awareness and community engagement.

• Spearheaded communication strategies that significantly enhanced brand awareness for the coffee division while respecting local coffee culture and traditions.
• Developed and produced culturally-appropriate marketing materials, fostering strong connections with local community values.
• Cultivated robust relationships with key community leaders and stakeholders within the coffee industry to support marketing initiatives.
• Directed the planning, design, content creation, and production of all marketing materials, ensuring brand consistency and impact.
• Managed and resolved communication-related issues promptly and efficiently, maintaining positive stakeholder relations.

Directed content creation and strategy for Qavashop.com, optimizing digital presence and ensuring brand consistency.

• Spearheaded comprehensive content creation activities across all Qavashop channels, producing engaging and informative content to drive user interaction.
• Collaborated closely with the marketing team to develop and implement a cohesive digital content strategy that aligned with business goals.
• Revamped the Qvashop.com blog, increasing organic traffic by 40% within six months through strategic content optimization.
• Authored, edited, and monitored all brand-related communications, including blog posts and newsletters, ensuring adherence to brand standards and strategic objectives.

Reported and wrote culturally sensitive news and feature stories for The Collegian, building community relationships and applying professional journalistic standards.

• Covered diverse community stories with cultural sensitivity and awareness, ensuring balanced and respectful representation.
• Developed strong storytelling skills through the consistent production of compelling feature articles.
• Cultivated relationships with community members to ensure accurate representation and foster trust in reporting.
• Applied Associated Press Stylebook guidelines rigorously, maintaining high journalistic standards while preserving cultural context in all published content.